Lacerta Privacy Policy

Lacerta Group, Inc. (“Lacerta”, “we”, “us”, or “our”) is committed to respecting your privacy. This privacy policy (the “Policy”) covers Lacerta owned and operated websites (“Site”) and describes the types of information we collect from people visiting our Site, as well as how we use, transfer, and secure that information. By accessing our Site, you agree to be bound by this Policy. This Policy does not govern information we receive from third parties, such as from public sources and our third party vendors, and does not apply to information that you provide directly to third parties.

If you do not agree to the terms of this Policy, please do not use the Site. Each time you use the Site, the current version of this Policy will apply, so you should check the date of this Policy (which appears at the bottom) and review any changes since you last reviewed the Policy.

If you have any questions regarding this Policy please contact us as outlined below.

Information We Collect and How We Use It

We collect two types of information from users of our Site: “Personal Information,” which is information that you provide that can be used to identify you (such your name or email address), and “Aggregate Information,” which is information that cannot be used to identify you (such as frequency of visits to the Site, your browser type, etc.)

Personal Information Collected
• We collect Personal Information that you voluntarily provide to us when you use our Site or when you interact with us on social media
• You may provide us with your contact information when you choose to submit such information to us through email, an online form, or other method
• When you request a quote for our products and services, you may provide us with your contact information, business name and information, business type, and your job title
• When ordering or registering an account on our Site, you may be asked to enter your first and last name, email address, mailing address, phone number, or other details to help you with your experience

We will only use your Personal Information for the purposes for which we have collected it, or the purposes set forth in this Policy, unless you consent otherwise. We may use your Personal Information to contact you about our products and services, provide products and services to you, provide technical support, and to inform you about and gather your feedback about our Site, our products and services, and our business. We may also use your information for internal analysis.

Website Visitors
We may maintain a log of certain information concerning visitors to our Site, including but not limited to, a visitor’s IP address (a computer’s numerical Internet address), the websites from which visitors access our Site, the type of web browsers used to access our Site, the device used to access our Site, and the pages viewed. Such information may be treated as Personal Information under certain applicable local laws. We only use this type of information to understand how our Site is accessed and how it is used.

Collection of Personal Information by Third Parties
Some links on our Site or our social media posts may redirect you to third party websites that we do not operate. The privacy practices of those websites will be governed by their own policies. We make no representation or warranty as to the privacy practices or policies of any third parties, including the providers of third party applications. If you are submitting information to any such third party through our Site, you should review and understand that party’s applicable policies, including their privacy policies, before providing your information to the third party. A link to any third-party site does not imply that we endorse or accept any responsibility for the content or use of such site.

Aggregate Information Collected
Aggregate Information is information that does not identify you. Aggregate Information may be collected when you visit our Site, independent of any information you voluntarily enter. Additionally, we may use one or more processes to de-identify information that contains Personal Information, such that only Aggregate Information remains. We may collect, use, store, share, and transfer Aggregate Information without restriction.

Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser.

Use of “Cookies”
Like most websites, our Site may use “cookies.” Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser to help us identify you when you come to our Site. You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use those aspects of our Site that require registration in order to participate. You can learn more about cookies and how they work at www.allaboutcookies.org. You can always disable cookies through your browser settings. Doing so, however, may disable certain features on our Site. You can opt-out from third party cookies that are used for advertising purposes on the NAI website at http://www.networkadvertising.org/managing/opt_out.asp.

Third-Party Analytics

We may partner with certain third parties to engage in analytics, auditing, research, and reporting. These third parties may use web logs, pixel tags, or other technologies, and they may set and access cookies on your computer or other device. In particular, our Site may use Google Analytics to help collect and analyze certain information for the purposes discussed above. To opt out of Google Analytics, click here: https://tools.google.com/dlpage/gaoptout. For more information about how Google collects and uses your information, please see their privacy policy.

Sharing of Personal Information with Third Parties

We may transfer Personal Information to third parties for the purpose of providing the Site, operating our business, or with your consent. For example, we may transfer your Personal Information to third party service providers to assist with providing the Site, and to communicate with you about current or future offerings.

We may also transfer your Personal Information to third parties under the following circumstances: (i) to comply with a legal requirement, judicial proceeding, court order, or legal process; (ii) to investigate a possible crime, such as fraud or identity theft; (iii) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of Lacerta; (iv) when we believe it is necessary to protect the rights, property, or safety of Lacerta or other persons, or (v) as otherwise required or permitted by law, including any contractual obligations of Lacerta.

Access/Corrections/Information Removal/Opt-Out

You can request that any Personal Information stored by us be deleted at any time by contacting us by phone at 508-339-3313, or through the “Contact Us” feature on our website. We may require you to provide certain information to verify that it is you making the request. However, note we will not delete information that we are required to retain in order to comply with applicable laws and regulations, nor will we delete information that is necessary in order for us to complete a transaction with you. If you have questions about personal information we have about you can contact us by phone at 508-339-3313, or through the “Contact Us” feature on our website.

You may unsubscribe from any marketing communications at any time by selecting the opt-out link which will be contained in any such email or communications that you receive, or by contacting us by using the details below. Please note, however, that if you have a business relationship with us, you will not be able to opt-out from receiving communications from us concerning our business relationship.

Children and Privacy

Our Site is not intended to be used by children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13 in connection with the Site.

How We Protect Your Information

We take the security of your Personal Information very seriously. We use reasonable administrative, physical, and technical safeguards to secure the Personal Information you share with us. Despite these safeguards and our additional efforts to secure your information, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third-parties will not be able to defeat our security and improperly collect, access, steal, or modify your Personal Information.

Policy Updates

Each time you use our Site the current version of this Policy will apply. When you use our Site, you should check the date of this Policy (which appears at the bottom of the Policy) and review any changes since the last version.

How to Contact Us

To contact us with your questions or comments regarding this Policy or the information collection and dissemination practices of this Site, please call us at 508-339-3313, or use the “Contact Us” feature on our website.

Lacerta
360 Forbes Blvd.
Mansfield, MA 02048 US
508-339-3312

If You Are Located Outside of the United States

We provide the Site for the purpose of serving interested parties within the United States. The laws governing the collection and use of information within the United States may be different from the laws of your country. If you decide to use our Site, or share your Personal Information with us, you are agreeing to be governed by the laws of the United States as appropriate, and you are expressly consenting to the transfer of your Personal Information to the United States.

Governing Law

This Policy is governed by the laws of the Commonwealth of Massachusetts, U.S.A. without giving effect to any principles of conflict of law.

Notice to Nevada Residents

Nevada residents can opt out of the sale of their personal information. We do not sell personal information today, and we do not have plans to sell personal information in the future. However, Nevada residents have the legal right to opt out of the sale of their personal information, even if their information is not currently being sold. You may opt out by calling us at 508-339-3313, or through the “Contact Us” feature on our website. In your request, please specify that you wish to “Opt-out of Sale of Personal Information in Nevada.” Please allow 60 days for a response.

This Policy was last updated: December 30, 2020